Jacqui had built a successful photography studio in a regional town, but as the economy slowed, bookings, especially weddings, began to decline. Competition was rising, customers were more price-conscious, and it was hard to see how to adapt.
The work began with a full review of the business, its finances, resources, customer feedback and market trends. From there, a realistic new plan was built around both professional and personal goals, with clear financial targets, better conversion, and a review of suppliers to cut unnecessary cost.
A clearer website and social strategy, a social-proof campaign built on client reviews, and a smarter approach to wedding fairs all lifted enquiries. And rather than marketing alone, Jacqui joined forces with seven complementary wedding businesses, florists, venues, dress shops, to reach seven customer bases instead of one.
David improved my business financially, which, of course, is what every business owner is looking for.Jacqui Neil · Jacqui Neil Photography
Over a year of testing and refining, the new brand and strategy delivered a 40% increase in profit, by attracting more customers and increasing the value of each booking, even in a tough market.
A structured accountability partnership turns intention into action, real results in about 30 minutes a week.
Book your free discovery callA structured accountability partnership turns intention into action — real results in about 30 minutes a week.
Book your free discovery call